Deal is a borough in Monmouth County, New Jersey, United States. As of the 2010 Census, the borough's population was 750, reflecting a decline of 320 (-29.9%) from the 1,070 counted in the 2000 Census, which had in turn declined by 109 (-9.2%) from the 1,179 counted in the 1990 Census.
A group from Rhode Island settled in the area of Middletown Township and Shrewsbury Township in the mid-1660s, after having purchased what was known as the Monmouth Patent. Thomas Whyte, an English carpenter from the shore-side community of Deal, Kent, acquired 500 acres (200 ha) in Shrewsbury Township along the shore that became known as "Deal". Present-day Norwood Avenue dates back to the early 18th century construction of the Long Branch-Deal Turnpike.
Deal was incorporated as a borough on March 7, 1898, by an act of the New Jersey Legislature, from portions of Ocean Township.
Deal boasts a significant population of Orthodox Sephardic Jews, mainly of Syrian extraction. In the 2000 Census, 16.4% of Deal residents identified as being of Syrian heritage, the greatest percentage of Syrian Americans in any municipality in the country. As much as 80% of Deal's population are Sephardi Jews, and the population swells to over 6,000 during the summer, many of them Syrian Jews.
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