Berkshire Hathaway HomeServices (BHHS), the new real estate brokerage network operated by HSF Affiliates LLC, was named “Real Estate Agency Brand of the Year” in the 26th annual Harris Poll EquiTrend® study. Devon-based Berkshire Hathaway HomeServices Fox & Roach, REALTORS® is the second largest and one of the most successful brokers in the BHHS network. Berkshire Hathaway HomeServices Fox & Roach became an affiliate in November 2013 and now more than 60 offices and 4,000 sales associates across the Tri-State Area.
“I am thrilled with our new brand,” remarks Larry Flick, Berkshire Hathaway HomeServices Fox & Roach Chairman & CEO. “This recognition only reinforces that as part of the Berkshire Hathaway HomeServices network, we are on the leading edge of the trend that will redefine real estate and financial services.”
Berkshire Hathaway HomeServices received the highest ranking in the Real Estate Agency category based on consumers’ perception of its brand familiarity, quality, and purchasing consideration, among other qualifying elements. The study was based on opinions of more than 40,000 U.S. consumers surveyed online earlier this year.
"We are delighted to be recognized by consumers in the venerable Harris Poll EquiTrend® study,” said Earl Lee, CEO of HSF Affiliates LLC. “This terrific honor by consumers is a tribute to our powerful brand–whose namesake is the world-renowned Berkshire Hathaway Inc.–and the top-quality affiliates and agents who represent it.”
The brand received the highest numerical Equity Score among large real estate brands included in the 2014 Harris Poll EquiTrend® study, which measures and compares the brand health of more than 1,500 brands across 170 categories. Consumers responded with their brand perceptions, gauging their emotional connection to the brand, plus brand awareness, influence and familiarity.
Berkshire Hathaway HomeServices, which transitioned its first affiliates in September 2013, has grown exponentially with independently owned brokerages operating across America. The network is built on a foundation of quality with rigorous standards for affiliation.